Get out the vote. Use your creative talent to motivate a generation to show up and make their voice heard.

Open to Students
globally
Free
to enter
3
prompts
5
mediums
8
winners
$15k
prize pool

The work that
matters most
is the work
you do next.

The Brief

The One Club for Creativity is a not-for-profit organization that exists to celebrate and elevate talent within the global advertising and design industries. As part of our programming, we run ongoing creative activism projects that invite students and creatives to use their talents to address important causes.

Our creative activism projects include open briefs that ask creatives to respond to the world around them, briefs focused on unity, social justice and civic participation. Work from past projects has reached audiences across social media and on digital billboards across the US.

Each time, the model is the same: an open call, a cause worth fighting for, and real-world placement. This is the next one.

Choose a prompt, choose a medium, and get out the vote.

The Challenge

Inspired by the midterm elections and 250th year retrospective in the United States, The One Club for Creativity is asking young people worldwide to get more civically engaged. This generation of young people has never been more capable of shaping what their country looks like or more uncertain whether their voice actually matters.

We want to hear from you.

Pick one of the three prompts below and answer it through the medium (or mediums) that you do best.

Important Notes on Tone & Framing


This is not a partisan project.
This brief is not about one candidate or another. It is about a generation deciding to show up.

This is not preach-y.
Don't lecture your peers. Talk to them. The best projects in this space should feel like a friend telling you something true, not a PSA.

This is not pedestrian.
Avoid flag-waving cliches, fist icons, vote stickers, or anything that feels outdated. Bring a fresh visual and conceptual point of view.

How to Enter


1
Create an Account

Register an account with The One Club for Creativity. If you have entered The Young Ones student competition, you can log in using the same account.

Working in a team is encouraged and there is no limit on team size. All team members must meet the eligibility criteria and may be enrolled in different schools or programs. Team entries should be submitted under a single account.

NOTE: Membership is not required to enter. However, all entries must be submitted from Students or Faculty. Learn more about eligibility.

2
Choose a Prompt

Select from three prompts to fulfill the brief.

NOTE: You may enter more than one prompt. Learn more about the prompts.

3
Choose a Medium

Select from four mediums in which to execute your idea. Each medium can be entered under any prompt. Learn more about the mediums.

NOTE: For executions that stretch across mutiple mediums, select the fifth option, Multi-Media.

4
Create

Follow the Brief and address your chosen Prompt, executed for your chosen Medium(s).

NOTE: Be sure to review the requirements for your Medium to prepare your files.

5
Submit

All entries must be submitted using the Get Out the Vote platform. Provide the required media, information, and names of those who worked on the project.

Submit by August 31.

Choose
a Prompt

The Prompts
A
PARTICIPATION

Creating A Culture of Voting and Participation


Too many young people sit out elections, not because they don't care, but because they feel like their vote won't change anything or the process is too confusing to bother. That's the barrier. Your job is to knock it down.

Creative work that speaks directly to the excuses and doubts that keep your generation from showing up. Target a specific tension, i.e. “My vote doesn't matter”, “I don't know how to register”, “It's not worth the hassle.”

The goal is turnout. The tone is yours to define.

B
RELEVANCE

Make Voting Relevant to Culture


Voting is more than a civic act. It's a cultural one. The ideas, values, aesthetics, and identities shaping this generation should also shape how voter participation looks in the world.

We are not asking you to explain a civic duty, we are asking you to define what belonging, influence, and collective power look like right now.

When you make voting feel relevant to culture, not separate from it, we all win.

C
COMMUNITY

Vote Early, Vote Together


Voting early is not just about convenience, it's about momentum. When people make a plan and show up together, voting becomes less of an obligation. It becomes a shared act that builds energy and visibility.

You are not just encouraging people to cast a ballot. You are helping turn participation into something that people do with intention and pride—something they do with each other and for each other.

This is a chance to create work that makes early voting feel social and contagious. Turn our civic duty into a shared experience.

You can enter across multiple prompts and mediums with no limit on submissions. Each entry is judged independently on its own merits.

Choose
a Media Type

The Mediums
01
Print, Poster, and OOH

One to three (1-3) posters—portrait or landscape—designed for print and OOH placement (bus shelters, billboards, wild postings, campus).

  • Format: PNG or JPG, 300 DPI minimum
  • Size: Design at minimum 24x36 inches (tabloid). Larger is fine.
  • Color: RGB for digital, CMYK-safe palette if you want it to run OOH

For digital posters, please see the Digital Content formatting.

02
Digital Content

Two to four (2-4) videos or animated GIFs. Short-form motion/film designed for feeds: Instagram, TikTok, YouTube. These can be viewed as stand-alone pieces or in any order and should still make sense.

  • Format: MP4 (H.264) for video, GIF for animated GIFs
  • Resolution: minimum of 1080x1920 (vertical), 1080x1080 (square), or 1080x1350 px (4:5)
  • Length: 6-30 seconds per piece
  • Audio: If used, must be original or properly licensed—include credits. You should design for sound-on and sound-off viewing.
03
Social Series

A connected series of three to five (3-5) static or motion/film that tells a single idea across multiple posts. This can be a carousel, static tiles, story frames, or a mix. A series should hold together visually and thematically and will be judged as a set, not individual posts. When submitting these pieces for judging, ensure they are submitted in the order you would like the jury to view them.

  • Format: PNG or JPG for static posts or MP4 (H.264) for video. GIF for animated GIFs
  • Resolution: minimum of 1080x1920 (vertical), 1080x1080 (square), or 1080x1350 px (4:5)
  • Length: 6-30 seconds per piece
04
Experiential or Immersive Activation

One (1) case study or presentation board outlining a real-world activation—a pop-up, an event, a campus experience, or an ambient installation. The activation should be simple enough to replicate across different campuses, communities, or cities, one strong idea that scales without losing its impact.

  • Format Option 1: Case Study
    Two (2) minutes or less.
    MP4 (H.264).
    1920 x 1080 minimum.
  • Format Option 2: Presentation Board
    PDF or JPG
    300 DPI minimum
    Color: RGB for digital
05
Multi-Media

If your entry includes more than one of the above executions and you'd like to have them judged as a single campaign, please enter this category. The full series of three to five (3-5) pieces should work together cohesively to support a single idea, both visually and in messaging.

  • For each piece, follow the formatting provided above for the appropriate media type.
  • Explain in your rationale how each element interacts.

All submissions:
Include a rationale of no more than 150 words — your idea, intended audience, and where you imagine the work living. All copy must be in English, or include an English translation.

When
it Happens

Timeline
Jun 1
Competition Opens
Submit your work.
Aug 31
Submission Deadline
11:59 PM PT. No late entries considered.
Aug 23 - Sep 14
Judging
A panel of creative leaders assembled by The One Club reviews the submissions.
Sep 15 - 19
Winners Announced
Winner promotions begin.

Additional winner promotion, including social media presence and potential OOH placements will occur through late October. Please include your most up to date social handles in order to ensure you are notified!

Announcements are aligned with National Voter Registration Day in the United States, with winning work running during the period just before Election Day when voter outreach matters most.

Nov 3
US Mid-Term Election Day
For those based in the U.S. — Go Vote

Who Can Enter

Eligibility

This competition is open to students globally and is free to enter.

Entrants must be 18 years of older and must be currently matriculated or enrolled in an undergraduate university program, graduate program, or portfolio program.
* This includes students on short programs/summer courses
* Students on semester breaks or recently admitted students are eligible, if they plan to enroll for the academic year

Recent graduates (graduation date of June 2025 or later) are eligible.

Entrants must have less than two years of previous professional experience. Students enrolled in a graduate or portfolio program with more than two years of professional experience in the advertising, marketing, design, or communications industry are not eligible.

Students working at an agency as a copywriter, art director, or other professional position are not eligible. Work created for an internship is ineligible.

Students do not have to be members of The One Club for Creativity to participate.

Eight Winners. Big Prizes.


The One Club for Creativity will award eight (8) cash prizes totalling 15,000USD across the top-selected submissions.


Grand Prize
1 Winner

$5,000

Runner-Up
2 Winners

$2,500

Finalist
5 Winners

$1,000

$15,000

total prize pool

Beyond the cash prize, selected work will be featured across The One Club for Creativity's social channels and website and considered for real-world placement through out-of-home and media partners.

Deciding the
Winners

Who Will Judge

Your work will be evaluated by a panel of judges drawn from past One Show and ADC juries. This will include judges from across disciplines including: advertising, design, digital, social, and film. You can view past juries for our competitions here and here.

Judges will be announced ahead of the submissions deadline.



Judging Criteria
  • Idea
    Is there a clear, strong, single idea?
  • Relevance
    Does it actually move your generation or is it talking past them?
  • Craft
    Typography, composition, art direction, motion, pacing, finish.
  • Distinctiveness
    Does it look and feel like nothing else in the category?
  • Executability
    Could this run tomorrow on a billboard, in a feed, on a story, on a screen?

All disciplines will be judged together within the same standards. A great poster and a great social series can both win granted they have a strong core idea and excellent execution.

Past
Competitions
& Inspiration

Inspiration

You can view what students and creatives submitted for past creative activism competitions here: WE ARE ONE.

Note how the strongest work is simple, confident, and has a clear singular idea. It doesn't try to say everything—it says one thing really well.

QUESTIONS?

FAQ

If you still have questions, please email education@oneclub.org.


This is a standalone Special Brief run by The One Club for Creativity. It is judged separately from Young Ones. Submitting here does not affect your eligibility for any other One Club competition. Entrants will be able to resubmit this brief to Young Ones in the Fall, if they would like.
Generative AI tools may be used, but the work must be meaningfully transformed as part of your creative process. All generative tools used must be cited in your submission. AI for brainstorming, research, and project management is permitted without restriction.
Students retain ownership of all ideas and materials. The One Club retains the right to feature winning and finalist work in social promotions and its archive. By entering, you grant The One Club a non-exclusive license to display and promote your work in connection with this competition.
Yes, as long as entering is permitted under those competitions' rules. Winning here does not make work ineligible elsewhere.
All third-party assets must be properly licensed for your intended use. Include relevant credits in your rationale. Work using unlicensed assets may be disqualified.
Terms & Conditions

Get Out the Vote Competition Terms and Conditions

By entering the Young Ones Get Out the Vote Competition, you agree to be bound by these terms and conditions (these Terms and Conditions). Completion and submission of an entry form will also be deemed acceptance of these Terms and Conditions.

Promotional materials relating to the Competition, including all information on how to enter the Competition published on The One Club’s website, social media or other public channels, also apply to this Competition. In the event of any conflict between any terms referred to in such promotional materials and these Terms and Conditions, these Terms and Conditions take precedence.

Participation in the Competition

  1. Entrants must be 18 years of older and must be currently matriculated or enrolled in an undergraduate university program, graduate program, or portfolio program.
  2. This competition is open to any eligible students who reside anywhere in the world.
  3. Recent graduates (graduation date of June 2025 or later) are eligible.
  4. Entrants must have less than two years of previous professional experience. Students enrolled in a graduate or portfolio program with more than two years of professional experience in the advertising, marketing, design, or communications industry are not eligible.
  5. Students working at an agency as a copywriter, art director, or other professional position are not eligible. Work created for an internship is ineligible.
  6. Students do not have to be members of The One Club for Creativity to participate.
  7. Entry into the Competition is free. To enter please complete the online entry form at getoutthevote.oneclub.org.
  8. Entries to the Competition must be the original work of the author and not previously published. Entries which are, or in the The One Club’s reasonable opinion appear to be, plagiarized will be disqualified. Participants represent and warrant that:
    1. They have obtained all rights, licences, and permissions necessary, in writing, from any person who may have helped create and/or be featured in their entry; and
    2. That their entry to the Competition (including any text and photographs):
      1. Does not contain any content that is defamatory, libellous, racist, homophobic, transphobic, derogatory, pornographic, obscene, sexist, illegal, and/or otherwise inappropriate;
      2. Is not subject to any third party agreements and The One Club will not be required to pay any sums to any third party as a result of The One Club’s use (as set out in these Terms and Conditions) or the exploitation by The One Club of the idea, video or other rights contained in any entry; and
      3. Does not contain any known virus, trojan horse, worm, trapdoor or similar software that may in any way infect or affect any of The One Club’s hardware or software systems.
  9. The One Club reserves the right to remove or temporarily suspend from the Competition any entries submitted if, in its reasonable opinion, it suspects any breach of these Terms and Conditions or if it receives any complaint from a third party relating to such entry.
  10. Entries received which are not submitted via the official entry method will not be accepted. Use of any automated system to enter the Competition is prohibited and entries made (or which appear to have been made) using any such system may be treated as void. Any illegible, incomplete or fraudulent entries will be rejected. Participants should be aware that they may be subject to data charges depending on their own individual arrangements for Internet access.

Winners and Prizes

  1. There will be one $5,000 Grand Prize Winner, two Runners-Up $2,500 prizes and five $1,000 finalists who will be selected by a panel of judges from across the One Show and ADC Awards.
  2. In the event that, for reasons beyond The One Club’s reasonable control, The One Club is unable to award the prizes as described in these Terms and Conditions, The One Club reserves the right to award a prize of a similar nature and an equivalent value.
  3. Winners will be notified by email or using the other contact details provided to The One Club. All reasonable endeavours will be made to contact the winner during the specified time. If a winner cannot be contacted or is not available, The One Club reserves the right to select another winner from the valid/correct entries that were received during the Competition Period. Winners may be required to submit valid identification, an affidavit or declaration of eligibility, liability or publicity release [and/or intellectual property rights transfer document] before receiving their prize.
  4. Winners will be required to confirm acceptance of the applicable prize within 3 days of having been notified. If the winner has not claimed their prize by the date specified or the winner refuses or is unable to provide the relevant information for receipt of their prize, The One Club reserves the right to award the prize to another participant.

Data Protection and Publicity

  1. The One Club will collect and process participants’ personal information. Information provided by the participants will only be used for the purpose of conducting this Competition (including for prizes to be delivered) and other purposes as may be specified at the time of entry or on promotional materials. Personal information will be used in accordance with the applicable privacy policy in place from time to time.
  2. Participants’ names and general locations will be published or made publicly available if they are a winner of the Competition in accordance with regulatory requirements. In such circumstances, The One Club may also make free use of this information and the participants’ photographs for publicity and news purposes. This includes making their name available on The One Club’s website and social media platforms.

Intellectual Property

  1. Participants will retain copyright in their submitted entries to the Competition, however, by entering, all participants grant The One Club a worldwide, irrevocable, royalty-free, perpetual, sub-licensable licence to edit, publish and use each Competition entry in any and all media (including print and online) for publicity and news purposes. Participants represent and warrant that they have all rights necessary to grant the rights provided for in this paragraph, and that all materials forming part of their entry to the Competition, and any use of such materials by or on behalf of The One Club, comply with all applicable laws, rules, and regulations and do not infringe or otherwise violate the intellectual property or other rights of any third party, including privacy rights.

General

  1. The One Club’s decision is final and binding on the participants.
  2. If participants do not provide any of the mandatory information requested when participating in the Competition, their entry will be void.
  3. The One Club reserves the right to require the participants to prove that they are eligible. If a winner is found to be ineligible, The One Club reserves the right to award their prize to another participant and to require the return of any prize already awarded.
  4. The provision of the prize does not imply endorsement by The One Club of third parties concerned in any way with the Competition.
  5. Participants must not do anything illegal and/or dangerous and/or that would put themselves or others at any risk. By participating in the Competition, participants agree to release and hold harmless The One Club and any of their affiliates (collectively, “Released Entities”), from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in the Competition, or possession, acceptance and/or use or misuse of prize or participation in any Competition-related activity and for any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action.
  6. IN NO EVENT WILL THE RELEASED ENTITIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE SITE AND/OR FROM DOWNLOADING AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE COMPETITION. WITHOUT LIMITING THE FOREGOING, THIS COMPETITION AND ALL PRIZES ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.
  7. The One Club will not be responsible for any lost, damaged, defaced, incomplete, illegible or otherwise unreadable entries. Nothing in these Terms and Conditions shall in any way limit The One Club liability for death or personal injury caused by its negligence or for any other matter where liability may not be limited as a matter of law.
  8. The One Club reserves the right at any time to cancel, modify or supersede the Competition (including altering prizes) if, in its sole discretion, the Competition is not capable of being conducted as specified.
  9. Any participant who enters or attempts to enter the Competition in a manner, which in The One Club’s reasonable opinion is contrary to these Terms and Conditions or by its nature is unjust to other participants (including tampering with the operation of the Competition, cheating, hacking, deception or any other unfair playing practices such as intending to annoy, abuse, threaten or harass any other participants or The One Club and/or any of its representatives) may be rejected from the Competition at The One Club’s sole discretion. Furthermore, where such actions have significantly impaired the Competition, the Promoter may, at its sole discretion, add further stages to the Competition as it deems reasonably necessary in order to resolve any problems arising from such actions.
  10. The Promoter reserves the right to amend these Terms and Conditions. Any amendments will be published on the Promoter’s website at getoutthevote.oneclub.org.
  11. These Terms and Conditions are governed by the State of New York laws and shall have exclusive jurisdiction to hear any dispute or claim arising in association with the Competition or these Terms and Conditions.

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